Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May

While Facebook gets the lion’s share of attention, the overall adoption of social media is also lifting several sites to all-time traffic levels and there’s no sign that this will change anytime soon.

According to a new comScore report, LinkedIn, Twitter and Tumblr — in addition to Facebook — all hit new highs for U.S. audience size during May.

may-us-linkedin-twitter-tumblr

The details:

  • LinkedIn.com: 33.4 million visitors, 58% growth in the past year
  • Twitter.com: 27 million visitors, 13% growth in the past year
  • Tumblr.com: 10.7 million visitors, 166% growth in the past year

Not shown on the chart above is Facebook, which hit an all-time high of 157.2 million visitors in May — up 3.2 million visitors from April. ComScore says Facebook is the fourth largest U.S. web property.

Also not shown is MySpace — still the number two social networking site with 34.9 million visitors in May, but that’s trending down. ComScore says the site’s “audience has declined by nearly 50% in the past year while average user engagement has dropped 85%.”

Social Media Usage Continues To Rise

The bigger picture is that social media as a whole continues to grow as part of Americans’ daily lives online. This comScore chart shows continued growth in how much of our online time involves social networking.

may-share-time-online-social

According to comScore’s numbers, social networking now represents about one of every six minutes spent online in the U.S.; in 2007, it was about one of every 12 minutes.

Related Topics: Channel: Social | Facebook | Stats: comScore | Stats: Popularity | Twitter

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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