• http://www.canadaseozone.com/ morestar

    Nice article Jenny, I’d almost say perfect!

  • http://twitter.com/jennyhalasz Jenny Halasz

    Thanks, appreciate it!

  • Eric Koby

    Great article, Jenny (and thanks to Thomas Morffew for the link). It’s amazing how most people would be inclined to invert this process – content first, keywords last. This is a novel (and accurate) approach to content marketing.

  • http://twitter.com/jennyhalasz Jenny Halasz

    Thanks, Eric!

  • icanewfriend

    Great article. You touched on something that many miss – there are distinct differences between web developers and designers; they are not one and the same, especially when it comes down to the softer skills like SEO. Yes, if there is the need for development work, you need BOTH.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Jenny, I really like that you present step one as creating an intent based keyword strategy and theming those keywords into groups that directly correlate to points in the buying cycle. That exercise will not only ensure your content has a clear direction and goal, but it also streamlines the process for:

    Defining your sales goal funnels
    Creating your sales goal funnel tracking in analytics
    Creating a PPC campaign structure based on your core themes.
    Identifying if you need custom PPC landing pages, or will some of the content pages suffice?
    Testing Google’s Dynamic ad campaign creation features
    Aligning SEO, Social and PPC campaign themes to support each other.
    Honestly, it can impact virtually everything you do!

    One area I would like to see more emphasis on when you speak of key members of the team is an overall Internet Marketing Strategist. S/he is a rare breed that has in-depth experience with Design, Dev, SEO, PPC, Social and Analytics combined with a knack for creative business development. This person needs to be in place to ensure synergy and unity among the various disciplines.

  • http://twitter.com/jennyhalasz Jenny Halasz

    Amen to that!

  • http://twitter.com/jennyhalasz Jenny Halasz

    You make an excellent point! In reality, there should be several stakeholders in play, especially someone strategic. I missed a chance to emphasize what we do at here at archology – which is offer the design, development, SEO, PPC, and strategy under one roof. :)