Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Knowledge Graph Gets More Stats and 4 New Languages
At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph.
Knowledge Graph is already supported English and eight other languages: French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now, Polish, Turkish, Simplified Chinese and Traditional Chinese are the latest languages to be supported in the Knowledge Graph. Here is an example of Knowledge Graph in search in Traditional Chinese.
The Knowledge Graph is also going to start “anticipating your next question.” As an example, Singhal said, “While you can already find out the population of India with Knowledge Graph, starting today, you can find related statistics like how India’s population relates to other countries.” As you can see from the screenshot below, the new relational data includes both stats and trendlines.
Singhal said, “Last year when we launched the Knowledge Graph, it was a huge advance in search technology. Knowledge graph enabled Google to move beyond keywords and understand real world entities … and the relationships between them.”
Singhal also revealed that there are now over five hundred and seventy million entities in the Knowledge Graph.
For more from Google I/O, see the live blog on our sister site MarketingLand.com.