Anyone who’s tried to stay on the cutting edge of SEO knows that from time-to-time, you end up on the “bleeding edge,” thanks to things like unexpected algorithm changes, or from experimenting with seemingly benign tactics that go wrong, or even doing nothing and yet watching your hard-earned traffic slip away for no apparent reason.
This is why all world-class SEOs are on constant alert for solid, proven information and tactics that keep them on the cutting rather than bleeding edge of search engine optimization. And that’s why we designed SMX Advanced to offer both full-scale preventative advice as well as state of the art triage techniques for experienced search marketers.
So just what are the critical SEO topics that our world-class speakers will be discussing at SMX Advanced? Here’s a rundown:
We’re starting out the SEO track with The Periodic Table Of SEO: 2012 Edition, a deep dive into what’s new and different in terms of ranking factors. Many people think of the periodic table as a basic organizational map of the elements. It is, but it’s also much more powerful than that. By definition, a periodic table incorporates recurring trends, allowing you to make connections and deduce relationships that might not be obvious at first glance. It can also be used to predict new or undiscovered properties and trends that others may not be aware of, and that can be hugely influential in the highly competitive environment of search marketing.
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Authorship: The Deep Dive is a comprehensive session that delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.
And then there are the “behind the scenes” optimization factors that have increasingly fulfilled the promise of the semantic web – but only for those who know how to master their technical details and implement them properly. From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO focuses on hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI for example sites.
Those of you who have sites that have been slammed into a world of search visibility pain and don’t know why can take solace and come away with powerful actionable techniques from The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts session. Here, our panelists will get into the thick of issues like URL parameter facets + pagination + canonicalization, Mobile + international versions, AJAX multiget calls, and other sublime SEO geekiness. They’ll jump directly into the most complex and advanced technical issues you might face and give you real, detailed answers with step-by-step implementation options.
You’ll also be able to ask your own questions and challenge a panel of search engine optimization experts – an SMX Advanced tradition – where battle-scarred veterans explore the big issues and take audience questions. There will be a conversation among panelists on some of the biggest issues – along with some debate – plus plenty of time for the audience to ask questions and come away with innovative solutions.
Finally, don’t miss the industry’s must-attend keynote of the year, You&A With Matt Cutts. Put your questions directly to the head of Google’s web spam team for a dialog driven session that is buzzworthy year after year.
Have more questions? Some useful SMX links:
- Take a look at the full SMX Advanced 2013 agenda of 20+ sessions
- Who’s behind SMX Advanced? Check out the SMX Advanced programming team
- Incredible networking opportunities to learn from your peers
- 98% of past attendees would recommend SMX Advanced – see what they said
- Extend the learning, attend one of six post-conference workshops
- Where to stay in Seattle
Looking forward to seeing you in Seattle!