• Pat Grady

    Our clients get giddy about the numbers, and want it cranked up higher – like you, we’re looking at attribution more deeply, and advising them to ignore the shiny object. It’s not dull, but it’s not shiny either. To us, with affiliate channel depth, it’s so familiar to the affiliate coupon site when it comes to attribution, that it feels like deja vu… or should I say deja view.

  • Pat Grady

    Predictions: trending in 2013: “pixel proliferation”, “receipt page graffiti”, “remunching”…

  • http://twitter.com/DaxHamman Dax Hamman

    Ha, great response Pat!

  • Jeff Lesser

    Hey Dax,

    Great article, I’ve previously considered email retargeting but from what I’ve heard including the javascript to cookie the user in the email makes it much more likely to be marked as spam and enough emails sent with it can eventually result in ending up on a blacklist. What is your experience with that if any?

  • Mandy Young

    Hi Dax, really interesting and hopefully you might be able to help me on
    a query. My agency uses behavioral targeting for our media campaigns. I wanted
    to have some research carried out to better understand our potential
    customers’ path to purchase and to also get some better info in terms of
    decision maker versus the person making the booking. The feedback seems
    to be that the research wouldn’t be beneficial in terms of of media
    campaign, because they use behavioral targeting – do you have any
    thoughts on this?

  • http://twitter.com/DaxHamman Dax Hamman

    It’s a fair concern, and it can be an issue. I used to run an email service provider, but it’s been quite a few years, and so am behind in the current rules and best practice guidelines. All I can say accurately is that we haven’t had much negative feedback from clients about blocking issues, or changes in their audience’s behavior.

  • http://twitter.com/DaxHamman Dax Hamman

    Hi Mandy – ping me on my email, just dax@ and then chango.com, will help if I can.

  • http://www.triggit.com/ Christina Park

    Hi Dax,

    Couldn’t agree more that marketers should be smarter about spending on retargeting. That’s why I’m very encouraged to see that 60% of marketers in your survey say they’ll increase spend on FBX in the next 6 months. Triggit (where I work) also did a study that found there’s less than a 10% overlap in the cookie pool for large advertisers in any vertical on FBX – retail and travel. Not only that, but with relatively low competition, our average win rate on FBX is 70%+ while every position on the right hand side yields 2-5x higher CTRs with dynamic creative optimizations compared to standard marketplace ads. The smartest marketers in the room know this.. glad they’re in good company! For anyone who’s interested, here’s some more smart data on retargeting on FBX: triggit.com/data-insights