Survey: iPhone Owners Generally “Not Affected” By Maps Issue

Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.”

Mike Blumenthal used the Google Consumer Survey tool last week to ask iPhone owners whether they’ve been affected by the documented problems with Apple Maps. The survey received 168 responses.

Just over 50 percent said it’s had no impact on them. A second group (23 percent) agreed with the statement that the new Apple Maps were “good enough for me.”

Just over 17 percent of these people said that the problems with Apple Maps were “annoying” but “not a deal breaker.” Finally, just under 9 percent had a negative reaction and indicated it might or would affect future buying decisions.

Source: Mike Blumenthal (n=168 US Adults) 10/12

Mike looks a bit deeper at the demographic and geographic segments and finds that older people and rural residents are more likely to be dissatisfied than urban dwellers and those under 55 years old.

As Mike himself points out this is a small sample and needs to be followed up with additional research. However I suspect these results are generally representative of what’s going on in the real world: some people are “annoyed” but most are simply not impacted to any significant degree.

Apple is reportedly stepping up efforts to fix the documented problems and improve the data. Accordingly users who have had limited interaction with Apple Maps or otherwise not been affected to date may never discover what all the fuss was about.

Related Topics: Apple | Apple: Maps | Channel: Mobile

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.facebook.com/profile.php?id=529231997 Dan G

    Many tech bloggers and journalists hype Apple alot. When there’s a letdown, I guess, it feels more tragic for them. I don’t have any Apple devices, and Google Maps works great on my Verizon Galaxy Nexus.

  • http://www.facebook.com/DallasEventAudio Dallaseventaudio Djomg

    I refuse to update my iphone OS because I much prefer google maps. ALL my contacts are stored/linked in google maps. It shows live traffic reports according to Google’s accurate data. I would never use the 3D feature…. it’s a gimmick.

  • http://www.facebook.com/itsmestacy Stacy Anderson

    Same here. I was out of town this weekend with an iOS6 user and we always had to keep coming back to my iOS5 phone with Google maps because of the problems we encountered with the iOS6 maps.

    Simple example–we were looking for a Rocky Rococo restaurant in the Milwaukee metro area. His phone gave us one result; Google maps gave us 10.

    Plus Google Map’s public transit info is outstanding.

  • http://www.facebook.com/carol.fowler1 Carol Fowler

    This mirrors our consumer reviews of the iPhone 5 on Viewpoints.com.

  • http://www.vimi.co/ Nat

    As I work in Bangkok-based company, live traffic reports is really necessary for me. I refuse to update iOS since I have heard many bad reviews from the new iPhone map. One of my friend told me iPhone map said he could arrive his office in 10 mins which normally takes 30-40 because of traffic. That’s pretty dissapointing.

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