• jhl111

    Great article, Mona. Could you comment on how the buyers’ search phrases change during the buying cycle? For example, at stage 1 they may search for \on demand printing\ but at stage 3 they may search \cheaper than CafePress\. Relevant examples would be great. Thanks!

  • George Michie

    Mona, when you study the data, how prevelant is the phenomena you describe? Our research suggests that the notion of “early stage” and “late stage” is more myth than reality. See eg: http://www.rimmkaufman.com/rkgblog/2009/04/15/ppc-buying-cycle-2/

    Would love to know if you see something different in your data.