• http://www.bwmarketingdesign.com BWmarketingdesign

    Great Overview. The solar system is a good way to visualize the hierarchy of the conversion cycle. It is nice to see content regarding optimization and conversion. I think many people are so focused on optimization that they forget what the goal is. I have also noticed that the conversion belt idea has been a popular and effective optimization practice.

    “Testing here is less about varying elements in existing pages and more about proactively creating new pages, each laser focused on a dedicated mission. Think dozens—or even hundreds—of long tail landing pages.”

    Thanks for the helpful information.

  • http://www.momentum.com mbailetti

    Great post. I agree with the 3 takeaways, the 2nd point in particular. This also provides a good framework for segmentation and targeting consumers based on their respective ‘rings of influence’. Targeting the right audience before they enter your solar system is key to conversion & reducing $.

    Although I understand SEO & Affiliate channels are not under your direct control, they should be considered in solar system as they can be systematically tested, measured and optimized.

    Thanks for the post.

  • http://ConversionScientist.com Brian Massey

    Scott,

    My “inner Web” looks remarkably like Jupiter in your image. While your intention might be that a “Jupiter” site contains a large amount of content, I might take it to mean that a typical site is a big ball of gas.

    The ad networks seem to occupy Pluto’s orbit, and many of us have wondered if they are in fact planets… or something else.

    As a marketing strategy evolves, and we shift our focus from the Inner Web to the Social Web, are we in danger of getting smashed by an asteroid in the rubble of the Outer Web.

    Stop me anytime. I can keep going.

    Thanks for bringing some astronomy to Conversion Science.