• paul24


    What do you think about it? I hope the italian language will not create too much trouble….

  • http://ConversionScientist.com Brian Massey


    Let’s see how it does for the four conversions:

    Your Welcome page compels me “like” the brand and to join the conversation. Good social conversion beacon. BTW, liking is a social gesture, seen by my friends, so could be considered as a conversion to “talker.”

    The Wall, with lots of posts and commentary by others helps convert me to an opinion-holder rather nicely. However, we can’t measure visits to the Wall tab without some work.

    Visits to your blog, flickr page and twitter page indicate a conversion to “use” in my opinion. Inclusion of the flickr page should be reconsidered, as this is a rather weak social landing page.

    What is missing from your blog is an offer that gets new visitors to become prospects. Counting blog feed subscribers is one indicator of prospects entering the classic sales funnel, but you’re not using Feedburner to track this metric.

    I would like to see at least a “Subscribe by Email” link on the blog. See http://bit.ly/9do2GZ for an easy way to create an email newsletter from your blog.

    An offer for a case study or white paper would be other traditional “conversion beacons” you could include on the Facebook page and blog, and even on your Twitter background. This is how you know if your social media efforts are bringing people into your sales funnel.

    Thanks for sharing your social landing page.

    Who’s next?

    — Brian

  • sariseo
  • http://ConversionScientist.com Brian Massey


    Good job of asking me to “Like” Billy. I wanted to click in so many places on the page, but it is probably best that you didn’t add ancillary actions if your goal is to gain fans with this page.

    The problem with this approach is that, once I “Liked” Billy, I didn’t have any place else to go. You’ve converted me to Awareness, now convert me to “Consideration” and “Action” with a link to your site.

    Consider putting links to your specific savings tips pages on your “Billy’s Deals” tab. Are these pages converting well for you?

    Thanks for sharing.