• J.H.

    That’s a pretty robust list you’ve created there Todd. Breadcrumbs in SERPs interest me in that you don’t even need to mark your page up with microdata, as Google is willing to figure out your site structure from your on-page breadcrumb alone.

  • http://www.peternguyenmarketing.com Peter Nguyen

    This is a great post! Very useful info.
    But could you elaborate on the first point, “Don’t do this if your URL path elements are actually URL query parameters…”

    I don’t understand what you’re trying to say here. I thought it’s always a good practice to rewrite the url to make it more SEO friendly.