• http://joehallissey.com/ Joe Hallissey

    Hi Brian, great write up!

    Can you explain more about how browsers impacted revenue per visit and how it crossed with some of your other segments? Were users with one type of browser spending more? Was there a technical issue that prevented other browser users from seeing the video or have a good experience?

    Thanks! – Joe

  • cjvannette

    Love this! We’re contemplating a video rollout, and this could be a good first step.

  • Pat Grady

    Thanks for all the details!

  • David Wolf

    I loved this test. There aren’t enough great video tests going on. Excellent point you made about the RPV as opposed to conversion rate. Thanks for sharing.

  • http://conversionscientist.com Brian Massey

    Joe,

    As you might suggest, the cross-overs get rather complex, and I’m not at liberty to give too many details. There certainly could have been a technical issue that impacted browsers, but our QA was pretty extensive. Safari performed remarkably well in certain segments. This could indicate a creative bent or even an income bias, as Macs are more expensive that equivalent PCs if any PC is equivalent ;-).

  • http://conversionscientist.com Brian Massey

    David, Thanks for the kind words.

  • http://conversionscientist.com Brian Massey

    CJ, video is a good bet, but the wrong video can certainly hurt revenue, as we found out.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    So the deal is that Video Decreased Conversions (sounds bad) but increased the bottom line… more revenue sounds good. Why are you saying that the wrong video hurts Revenue?

  • http://conversionscientist.com Brian Massey

    Actually, the video decreased revenue per visit when we didn’t segment it. Some segments didn’t like it, enough to bring the overall RPV down.

  • http://conversionscientist.com Brian Massey

    We are currently doing a video test. If you would like to participate, please follow this link: http://conversci.com/watch

  • Filip Galetic

    Love this article. I am a big evangelist of using product videos on e-commerce websites for awhile. The results speak for themselves. The catch is, they don’t even need to be complex to make or expensive. For example, there are affordable tools out there which let you create, test and roll out your complete video catalog in record time. You can expect to get a 1:25 return on every dollar you invest. Check out this success story: http://blog.treepodia.com/2012/06/toolking-com-boosts-conversions-up-to-60-using-treepodia-ecommerce-video-platform/