• http://www.search-usability.com/ Shari Thurow

    Hi Danny-

    Unlike you, I don’t think the meta-keyword tag should “die.” I’ve used it for site search engines, and it has been quite helpful (particularly with misspellings).

    I also use it to “force” people to really define what each page is about, its uniqueness. In other words, I use the tag’s content for its true intended purpose.

    It’s a shame that the tag has been abused so much when it can be helpful. Since I work on large sites with site search engines, I do find that it is necessary for site SEO. Maybe not Web SEO….

    My 2 cents.

  • http://www.g5searchmarketing.com/ Tony Griego

    I enjoyed the post. It’s one we’ve been kind of ping-ponging back and forth. Thanks for sparking a great discussion topic!

  • Lee Reynolds

    I know it is helpful in some PPC campaigns… But the main reason I use it is that if there is an issue with rankings, there is so much misinformation out there, I invariably get emails like “I notice that we are not ranking for [term]. And I notice that [term] is not in in the keywords tag when I view source…” blah, blah – putting a few basic words in is benign and prevents hour-long conversations from ever happening. The key for me is to make sure sure that the terms are very generic, and the same from page to page. That way it doesn’t look like spamming, it just looks old-school and it sure does prevent time-wasting conversations.

  • Pamala

    We also utilize it for site search – the Google Search appliance utilizes the meta keywords tag even if Google itself does not. That is enough for me to just keep it as part of my process, though I don’t spend much time on it.

  • http://craigbailey.net Craig Bailey

    And don’t forget that the adCenter Landing Page Quality Guidelines actually recommend you should put your keywords in the META tag as well:
    http://advertising.microsoft.com/small-business/product-help/adcenter/topic?query=moonshot_conc_aboutlandingpagerelevance.htm

  • http://www.michael-martinez.com/ Michael Martinez

    I try to caution people to think about whether they are using site search tools that may require or benefit from the “Keywords” meta tag before abandoning it altogether. I’m glad Bing (Duane) helped to clarify the situation.

  • http://www.everfluxx.com/ E.F.

    @Danny, I queried Bing for the two strings that appear in the meta keywords tag on the Search Engine Land home page, and –interestingly enough– the site doesn’t even show up in the search results; pages from other websites, where the same strings appear in the document body, are returned instead. Same with the keywords in my blog home page meta tag, and same with Yahoo!.

    @Shari: I have been using the meta keywords tag for site search for years, too; however, if site search applications were better designed, they wouldn’t rely on using that tag to have additional keywords, such as misspellings, indexed, would they?

  • http://translatetraducciones.com/ T.T.

    Seems like sometimes we rashly react to every statement by going to the extremes. Many of the other search engines still use keywords META tags.

    If you still use 1 to 9 well chosen keywords or key phrases you do nothing but help your site, although they have very little impact helping your ranking. But there is no reason to ignore them. Of course, if you over-staff your META tags with keywords relating to anything and everything under the sun, it serves you well if you are tagged as a spammer