• http://www.ClickHereOnlineMarketing.com Emilio

    The bounce rate on PPC ads on mobile devices is something like 95%. The reason, 95% of websites are not mobile friendly. Many of the sites that are mobile friendly have decided that the less content the better. Mobile users, however, have indicated that they want and need content just as much as they do when using a desktop computer.

    The solution is to have one site that reformats the content for whatever device the user chooses to use. So if I’m on my phone I can get the same content as on my desktop. The same thing with a tablet.

    Companies that can provide this kind of flexibility will be leaps and bounds above their competitors.