• http://tannerchristensen.com/ tannerc

    You make it sound so nonchalant; as if this should all be common sense. To be completely fair, I think it should be. But here we are living in a world where SEO has become more reactionary than innovative, more responsive than forward-thinking.

    Websites need to start focusing on long-term strategies, and the more we see Google updating their algos, the more focus manually building links becomes an almost backwards strategy.

  • http://www.geekpoweredstudios.com Guillermo Ortiz

    Awesome write up. Giving people motivation to remove links vs putting them up is something I had never ever contemplated. I think it is a complete waste of time and money, but just being aware that such a practice could be taking place is great insight. You do have to take a moment and laugh at companies trying to remove links vs getting them for sure. It just goes to show you how quickly the game of SEO changes.

  • BondMarissa

    my friend’s mother-in-law makes $85 every hour on the computer. She has been out of a job for 6 months but last month her paycheck was $19177 just working on the computer for a few hours. Read more her

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  • http://twitter.com/DavidJo45324615 David Johnstone

    This article just confirms the power of negative SEO.  You can’t control who links to you, but who links to you controls your ability to rank in Google, especially if you’re a new site or a small site without big inbound authority links to protect you. 

  • http://www.facebook.com/profile.php?id=588188254 Jim Hodson

    As always, an excellent post Eric. I have read tons of your posts over the years, and I think you’ve had it right all along with your merit-based link building strategies.  It’s really the only linking strategy that will stand the test of time (and those algo updates from Google’s PhDs).

    Link building HAS to start with great content.  If you have great content all you need to do is make others aware of its existence, and the links will come… naturally.  No assembly required!

    I have been doing just that recently and have been amazed at the responses… I’ve received phone calls and emails from national and state association sites in a particular vertical actually thanking me for making them aware of the resources that I created because they are actually something very useful to members of those associations… AND giving me an awesome link… In some cases they even link to multiple pages on my site.

    And if they link with an image or graphic and don’t include a value for the ALT attribute, I just thank them and smile.  I would never insult them for giving me a link by “looking a gift horse in the mouth” to check out his teeth before accepting.

    Thanks again for all of your wisdom that you share here and elsewhere.

  • http://pulse.yahoo.com/_CEFFYTPVYYR75GOFD7VXVI6L7M VoltageSpike

    “Ask yourself if you might have been better off all along using a legitimate content creation and outreach strategy”‘
    Ok, I asked myself. Now what?  Not helpful.  Plus in the 9 years I’ve been optimizing, the rules have changed. It’s near impossible to undo what’s been done.

    Google changed the rules. Google should provide a “disavow” tool rather than waste the productivity of millions of people by sending them on a wild goose chase.

  • Peter Watson

    I still can’t believe sites are being penalized for ‘inorganic’ links. Surely Google can come up with a more effective solution than this? Here are a couple of the top of my head:

    1) Simply ‘devalue’ inorgnic/unnatural links
    2) Add a tool in GWT allow webmasters to block inorganic/unnatural links

    But shooting out an email and then penalizing is obviously opening the door for negative SEO.

    Google recently replied to my reconsideration request and basically confirmed that negative SEO is alive and well. See the snippet below:

    “Regardless of who created the links, in order to protect the quality of our search results, we have taken action to reduce the trust of inorganic links to your site. Webspam techniques such as link schemes attempt to trick our systems into ranking sites higher than they should, which can affect our ability to provide high-quality search results to our users. We take these webspam violations seriously.”


  • http://twitter.com/DiviFernando Divi Fernando

    I personally think going back and undoing what was your doing or others (linkbuilding) that affected your site post Penguin update, is not a good investment at all. 

    If you have to invest, invest on some good content writers who can come up with consistent and exceptionally informative content for your website on your blog/news or any other related site that links to you. Good content gets easily viral and consequently indexed by Google. 

    Either way both the above process is slow and needs a lot of patience. But would you prefer spending time on #1 and following it up with #2 while there are chances that #2 might also go out of trend by the time you complete your #1 task? 

  • RichardsonLoretta76

    my best friend’s sister-in-law got paid $14696 the prior month. she is making money on the inte<!–truth is almight–>rnet and bought a $372500 home. All she did was get blessed and work up the steps uncovered on this link 

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  • BooneOfelia99

    my roomate’s ex-wife brought home $19224 the previous month. she is making income on the internet and moved in a $491500 condo. All she did was get lucky and try the instructions laid out on this web page

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  • http://internetinfa.blogspot.com/ Voka

    Google always change the rules :D All time..