• http://www.analytics-ninja.com Yehoshua Coren

    People who want to learn regex should also check out http://www.lunametrics.com/blog/resources/#RegEx-ebook by @RobbinSteif from @lunametrics. I can’t even count how many times I’ve gone through the ebook. It is an excellent resource.

    There is also a terrific series of posts on the Lunametrics blog.


  • http://www.ccny.com Lindsey Anderson

    A very similar article with similar content was posted on SEOmoz a week ago. http://www.seomoz.org/blog/an-seos-guide-to-regex

    What’s up with this?

  • http://www.toddnemet.com Todd Nemet

    Lindsey, thanks for your comment. I enjoyed the SEOmoz article, and I link to it in the fifth paragraph. The focus of this article is the keyword groupings I believe are most meaningful for understanding organic traffic with specific examples that I have used with clients. I definitely wasn’t trying to write a regex guide, though it’s hard to get into semi-complicated expressions with going into syntax at least a little bit.

  • http://www.toddnemet.com Todd Nemet

    Thanks for your comment and the links, Yehoshua! The posts on greediness and regex in particular are very useful. Usually when I have a problem with a regex it turns out to be an issue with wildcards and greediness.

  • S.D.

    Great article.
    Just to remind folks that RegEx expressions can also be used in the Site Search area of GA – very useful!

  • http://twitter.com/starbradshaw Star Bradshaw SEM

    Excellent article, Todd.