VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google.
When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. Google will show real time results from Twitter and other sites based on if that is a trending (hot) query.
Key Stats:
- ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010
- Data from Experian Hitwise data suggest that Google is the main source of the additional traffic — the share of Twitter’s traffic coming from Google increased by 9 percent when comparing the week ending December 5 to the week ending February 13<./li>
Related Topics: Google: Real Time Search | Stats: comScore | Stats: Hitwise | Twitter
And their profits are up how much?
I’ve witnessed Google real time search recognize my Google buzzes. My guess is that Google-Buzz is better at attracting relevant Google-originated traffic than Twitter because Google-Buzz allows you to write with many more than just 140 characters. If you write an update with more words, the search engine has more material to assess what you are talking about. I buzzed my observations here: http://www.google.com/buzz/113714308152841400614/iptddz5hUs1/Search-Engine-Optimization-Google-Buzz-Page-Rank
I am interested to hear the observations of others. –Ben