Twitter’s Traffic Up 9%, Thanks To Google

Feb 19, 2010 at 9:22am ET by Barry Schwartz

VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google.

When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. Google will show real time results from Twitter and other sites based on if that is a trending (hot) query.

Key Stats:

ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010
Data from Experian Hitwise data suggest that Google is the main source of the additional traffic — the share of Twitter’s traffic coming from Google increased by 9 percent when comparing the week ending December 5 to the week ending February 13<./li>

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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2 COMMENTS ON Twitter’s Traffic Up 9%, Thanks To Google

BradleyT, February 19th, 2010 at 11:44 am ET:

And their profits are up how much?

benjaminwright, February 23rd, 2010 at 1:50 pm ET:

I’ve witnessed Google real time search recognize my Google buzzes. My guess is that Google-Buzz is better at attracting relevant Google-originated traffic than Twitter because Google-Buzz allows you to write with many more than just 140 characters. If you write an update with more words, the search engine has more material to assess what you are talking about. I buzzed my observations here: http://www.google.com/buzz/113714308152841400614/iptddz5hUs1/Search-Engine-Optimization-Google-Buzz-Page-Rank

I am interested to hear the observations of others. –Ben

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