• http://chuckreynolds.us Chuck Reynolds

    okay now this is laughable… works for them as a biz but this is as bad as qwest selling web design/dev services… we all know how awesome those are!

  • halfacat

    Gannett is using Orange Soda as a reseller for these services. I have heard that sales are hurting and turnover is prevalent on Gannett’s side of things.

    Whats laughable is how Gannett thinks its going to sell something that it cannot even do well itself…

    This seems like the newspapers are struggling to find a new business model without fully understanding the new marketplace they are headed towards. Gotta love boilerplate SERP’s placement language followed by a google map update and then an ad on the newspapers website. pretty weak stuff for running a business on.

  • Duane Forrester

    Um, this is going to be a disaster. I worked for a company once that partnerd with Gannett. To say they didn’t get much of the online space is an understatement. I certainly hope, at least, that they hired folks who DO understand online marketing.

    Seems completely reasonable that they’d look in this direction for revenues, though. Apparently now, everyone CAN do SEO…LOL

  • http://www.michael-martinez.com/ Michael Martinez

    Someone wrote an interesting review of one of those SEO firms last year. There are over 60 comments on the blog post. To say the general assessment of that particular company’s SEO skills seems poor is an understatement.

    I wish the customers of these services good luck.

  • http://drivingonlinesales.com Wynne

    Everyone can do SEO can’t they? Or was that SE2? Hmmmm. Reminds me of web designers I’ve come across that tare selling internet marketing services, and they’ve never even done it for themselves let alone successfully for others.

  • http://www.planetc1.com/ chiropractic

    Not surprised at all. I think this is a good thing though. Even if small businesses don’t get the results they expected, at least it gets them started on the road towards marketing for their small business.