• Johnlelan

    Well said.

    It is good to remind marketers that Paid Search Marketing is not just a plug and play campaign. To obtain the best return on investment, it requires understanding the match types.

    Google Adwords is deceptively easy. So easy that marketers make the mistake of giving it the “set it and forget it” strategy. Just negative keywords alone can eliminate unwanted visitors and improve conversion.

    In some cases, I even stay away from Broad match.at least use it long enough to gain exact match keywords, and then disable them.
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