• http://www.canuckseo.com/ Jim Rudnick

    Great piece here Chris….and as a Canuck SEO practitioner with an automotive client, muchly appreciated! Google.ca runs similarly to google.com for most things too which is also nice to see too! Kudos!

  • Paul Sherland

    Chris, these are great ideas for free tools. I also use the Google suggest list associated with the search box to look for ideas associated with keyword phrase. For paid tools, I use Wordtracker, the Yoast SEO plugin, and Scribe by Copyblogger. As for vanity keywords, my biggest challenge is convincing businesses to develop copy about their products and services — not that they’re world-class, scalable & flexible, and believe in American values. Gotta deliver the information that the online customers are searching for!

  • Chris Silver Smith

    Paul, more keyword tools can certainly broaden the field when trying to find good, related long-tail keywords! I didn’t try to touch on all the other great tools out there since it would’ve broadened the scope too much for the article, and I was trying to keep it simple for small businesses that are doing it themselves and can’t afford some of the paid tools out there. But, I certainly use some of the tools you’ve mentioned, as do many other marketers out there!

  • Paul Sherland

    Absolutely! As you know, the various keyword tools, paid and free, are not always absolutely consistent. It’s best to sample from a variety of sources. If you’re a small business looking for keyword information, you can’t do better than follow the roadmap you’ve described in this article.

  • http://www.seobulldog.com/ Tyson Downs

    Chris good ideas, thanks for the share. Gonna start implementing these.

  • ronellsmith

    Chris,

    It seems a shame that a piece such as this is STILL as valuable as it is. I find that far too many businesses–even some who’ve hired capable SEOs–focus on the short-tail keywords and veritably exclude the long-tail keywords, even though the latter might be far more valuable for their business.

    Thanks for writing such an accessible piece.

    RS

  • Michael S. Doran

    Nice article and much appreciated. I also like using Google Trends for a different perspective.

  • Samrutha

    Nice article! I use Google Trends and it shows the changes over time and has good keyword insights.. Is there any default keyword report document that shows a comparative analysis used by the tools we use?

  • Samrutha

    Nice article! I use Google Trends and it shows the changes over time and has good keyword insights.. Is there any default keyword report document that shows a comparative analysis used by the tools we use?

  • Jason Chesters

    Thanks for sharing this. I have found that a lot of people get caught up in trying to rank for 1 main keyword, but with the latest Google updates I think it’s important to target long tail and you offer some very good advice on how to do this!