• ebooksulit

    Just wondering… granted you are using WordPress, are you going to put the above code in each video post that you do? 

  • http://twitter.com/jstatad Tad Miller

    Any opinion on Open Graph vs. Video Schema markup when it comes to getting the thumbnails to show?  Does it make any difference at all?

  • http://twitter.com/aschottmuller Angie Schottmuller

    I’m very skeptical on this. With a video site map several added factors come into play, but in-linking authority would still dominate. I’ve never seen OpenGraph have any impact on SEO, but I’m open to keeping an eye on it. From a rich snippets perspective of seeing the video thumbnail, I’d expect microdata to be the route. Got any SEO tests comparing microdata to OpenGraph?

  • Chris Tallman

    @twitter-14110783:disqus was wondering the same thing myself — and along the same lines, am I going to get penalized for “over-SEO-ing” if I use both microdata (Schema) AND Opengraph??

  • http://conversionscientist.com Brian Massey

    I asked Joel about this. He says, “We don’t have any data comparing microdata to Open Graph. However, we’ve seen at least three instances with clients where Google was not making thumbnail associations in rankings despite valid video sitemaps, exposed video file name, etc. In all three cases, thumbnails began appearing in their search results within 30 days after adding Open Graph video tags.”

  • Joel Harvey

    We’ve not seen schema applied consistently in the wild by sites that are successfully getting thumbnails associated with rankings (aside from You Tube). At the heart of it, video SEO is a verification problem. The issue that search engines have is confirming that the video webmasters tell them is on a given page (via the video sitemap) actually is there and relevant. Because search engines were built to crawl TEXT, they are at a distinct disadvantage when it comes to vetting and indexing video content. They need verification signals like open graph tags and/or microdata to confirm that what the sitemap says is on the page is actually what is on the page. At the end of the day, you can make the case that either one does this, at least theoretically. We always default to what works and what’s worked for us is open graph. 

  • Joel Harvey

    I don’t think you’ll get penalized for having both…each is supported by Google and Bing. 

  • http://www.dinomiteseo.com/ Dino Gomez

     Hey Brian is there a WordPress plugin of sorts that will help add this code to video posts more easily? Or am I setting the idea that there should be one? Great post by the way!

  • Rob Snell

    I’m pretty sure Mark Robertson of ReelSEO is the guy who worked with Zappos to do this. He was very helpful earlier this year when we were getting our little toe into video.

  • Rob Snell

    I’m pretty sure Mark Robertson of ReelSEO is the guy who worked with Zappos to do this. He was very helpful earlier this year when we were getting our little toe into video.

  • Joel Harvey

    Just for clarity, out of respect for their privacy, none of the examples used in this post were sites we have worked on.

  • Joel Harvey

    Just for clarity, out of respect for their privacy, none of the examples used in this post were sites we have worked on.

  • http://twitter.com/Jeff_Martin Jeff Martin

    On our own site we’ve successfully had videos properly recognized and indexed for the last several years. Make sure to use Google’s rich snippets testing tool:
    http://www.google.com/webmasters/tools/richsnippets

    If you are struggling with indexing issues Google does a very good job explaining common indexing issues in this video:
    http://www.youtube.com/watch?v=5deRWfUq-W8

    Google introduction to video markup:
    http://www.youtube.com/watch?v=P1YrtGkwm5M

    Google on Schema for video (their preferred method):
    http://www.youtube.com/watch?v=kNLY51xxCD0

    Google on alternate video markup (Open Graph, Yahoo! Search Monkey, Facebook Share, etc):
    http://www.youtube.com/watch?v=WMoLNmn3NLA

  • http://twitter.com/Marc_McDermott Marc McDermott

    I’d also like to know this. And if open graph doesn’t make sense, whats the alternative?

  • http://www.chrave.co.uk/ Chris Avery

    I would also assume the answer is “No” but clarification on if it’s worth doing would be useful.