• http://startuplucky.com aronado

    Thanks Stephen,

    Excellent post!

    I am currently working on a startup (very early stage) in this exact space. I was grappling with the notion of consumers watching “20 video commercials of local plumbers” in order to choose. I agree, it’s not going to scale. However, there is definitely an interesting revenue model with producing, editing, distributing, and marketing the video “commercial” on behalf of the businesses. But, does it make sense for a small / medium business to pay $1,200-$2,500 to do this?

    I am trying to wrap my head around how the Bob Villa scenario would work. How would you find enough video content to match up to tens or hundreds of thousands of companies ? Would a basic listing consist of purely text and basic info then upgrade to pics & informational or “how to” video? How would a startup even consider this without a large budget to get “Bob Villa” video ?

    I look forward to your response and I’ll definitely be reading more of your posts and sharing with friends.