• http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    If your SEO partner isn’t thinking about usability, they are doing it wrong. Yes, SEO should make your website more “search engine friendly” but never at the cost of the user experience. The two really do go hand-in-hand.

  • tylerburtchell

    Agree with Nick. I would be very shocked to learn of a SEO professional whose only goal is exposure, exposure, exposure. Maybe 7 or 8 years ago, but clients are far more demanding today. SEO teams are integrated into every marketing channel nowadays: PPC for keyword targeting and coverage, social for branding, link baiting and relationship building, offline channels for keyword consistency, and usability projects to improve conversion and engagement. I’m not convinced the scenario described here is a common occurrence.

  • http://www.sonomacountyweb.com SCW

    I couldn’t agree more. Having taken your usability course, I now approach projects with a hybrid perspective (i.e. seeking to improve SEO and UX harmoniously) for each new client. Fortunately, since most of my work is for local small businesses, I don’t have to deal with the complexities you described when various levels of management or teams become involved. However, the SEO and UX principles remain and I attempt to apply them – only on a smaller scale.

  • Kim Krause Berg

    Kudos to each of you! (Was I preaching to the choir?)

    You represent the educated and committed to excellence. Sadly, you remain in the minority, but hopefully this will continue to change as more people are educated, cross trained and working for their customers’ satisfaction rather than driven by dreams of getting rich quick or spamming people.

    Thanks for your comments!

    Btw, one company in South American sent several of their project managers to take my UX course so that they would be better able to determine if a marketing client also needed usability input. The course taught them what to look out for. I thought that was clever of them.

  • aemberygood

    Interesting article and great comments. As and SEO at an agency with a usability lab on site (and a dedicated RCX team) I have to say user experience and search engine experience go hand in hand for me.

    If an SEO is able to drive tons of traffic, but there are few conversions to show for it clients will not stay around for long.Taking a holistic approach will always yield the best result and increase profitability for the client.