• http://www.facebook.com/kavinpaulson Kavin Paulson

    It seems Facebook doesn’t want businesses/brands to take advantage of the platform free of cost. By integrating interesting features and offering amazing applications Facebook intends to provide a great user experience for its 800 million strong user base at the same time compelling brands to opt for Facebook Ads. I agree with Ciaran, It’s going to be a great challenge for brands to create truly engaging content. Ultimately user is the king :)

  • http://www.mindshareworld.com Ciarán Norris

    I’d suggest, as I do in the post, that Facebook is the king – it owns the ‘real estate’; we’re all its subjects when we play in its territory – that’s not necessarily a bad thing, but just needs to be considered – and, as you say, for brands that means trying that bit harder.