Yahoo’s slow rollout of Yahoo Web Analytics continues with news today that its now available for free to certain Yahoo search and display advertisers.

Here’s how Yahoo explains some of the benefits of its analytics tool in today’s announcement:

“Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.”

It’s available to any Yahoo advertiser that works with an account manager, and interested advertisers can contact their account manager to start using Yahoo Web Analytics.

Yahoo got into the web analytics business when it acquired IndexTools software a year ago. Then, in October, Yahoo announced that the new Yahoo Web Analytics service would be rolled out slowly to Yahoo’s hosted e-commerce customers.

Related Topics: Channel: Analytics | SEM Tools: Web Analytics | Yahoo: Web Analytics

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

Connect with the author via: Email | Twitter | Google+ | LinkedIn