Yahoo Deletes 75,000 Associated Content Articles, Moves Rest To New Yahoo Voices Site

yahoo-voices-logoYahoo is cleaning up Associated Content by deleting some of the articles, moving the keepers to Yahoo’s domain and giving the site a new name, too. And next year, Yahoo will begin an online training course to help its writers create higher quality content.

The company has announced plans to “retire” more than 75,000 Associated Content articles, keep only “the best content submitted over the last seven years,” and move it all to a new site, Yahoo! Voices ( In the process, Yahoo has also introduced new submission guidelines for its army of writers.

Associated Content Hit By Panda

Yahoo bought Associated Content in May 2010, a site that — at the time — was creating about 10,000 new pieces of content per week. That was, of course, before Google’s “Panda” algorithm update targeted content farms in early 2011.

Speaking at our SMX West conference just a couple of weeks after Panda, Yahoo VP Luke Beatty (who founded Associated Content) said that two-thirds of Associated Content’s articles had suffered sizable declines in Google traffic, while the other one-third was getting more Google traffic.

Likewise, when the search industry tried to sort out Panda’s winners and losers, Associated Content was listed regularly on the losing side.

Yahoo Voices: Post-Panda


We haven’t asked Yahoo if today’s announcement is a direct reaction to the Panda update, and it’s unlikely they’d admit to it, but you don’t have to read too deep between the lines to see how it is.

For starters, Yahoo is retiring a domain ( that was hit hard by Google’s update and moving the content to, a more trusted domain. It’s ditching the entire Associated Content name and calling the new site Yahoo! Voices.

Yahoo has also eliminated some Associated Content, as explained in today’s announcement:

We have retired more than 75,000 pieces of inactive and outdated content from Associated Content. None of this content will appear on Yahoo! Voices, and only content that meets our revised Submission Guidelines will be accepted moving forward. Older content that does not meet these standards will be gradually retired or returned to the original author for editing.

To be fair, those 75,000 articles are a small drop in Yahoo’s bucket. Earlier in the announcement, Yahoo says that Voices will have “more than two million pieces of original content.” So, depending on the exact numbers, Yahoo is zapping only about 4% of Associated Content’s material. Still, removing low-quality and under-performing content has consistently been one of the most common SEO recommendations for Panda-hit sites.

Even the new guidelines appear to go out of the way to teach SEO basics to Yahoo’s writers. Here’s a sample:

  • Don’t rehash. You must provide a fresh and unique angle on every story.
  • Don’t stuff your content with keywords. We encourage you to optimize your content for search-engine discovery, but not at the expense of readability.
  • Don’t over-link. We encourage relevant links that make your content more valuable and informative. Avoid excessive hyperlinking that compromises readability.

I’m unable to find out how the new guidelines compare to the old. The previous Yahoo Contributor Network guidelines page ( is gone and the URL redirects to the new page. It also doesn’t seem to be available via any cache searches.

Yahoo’s focus on quality is also evident in one other way: Early next year, Yahoo will launch Yahoo! Contributor Academy, an “interactive learning program” with lessons and tools to help its writers create “useful, engaging online content.”

Related Topics: Channel: SEO | Content Farms | Panda Update Winners & Losers | Top News | Yahoo: Voices


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • hou nym

    Once again, it must be said, Yahoo is a media company and more than ever a news company. The point of voice is to create an editorial board over their huge swath which is not easy. But, something Yahoo needs to do as a news company.
    It has linked with ABC is the biggest online news network, it needs an editorial board, they bought Associated Content to be that board.

  • TimmyTime

    It needs to be said that some of these sites have much better content now.

  • Donald Pennington

    As a contributor on Yahoo! Voices, I’m glad to see they’ve made some of the decisions they have. I can also understand why they did. I welcome the changes

  • Matt McGee

    What were the guidelines like before the change, Don?

  • AprilK

    It’s a good thing that yahoo switch their domain and eliminated the unneeded content. However, I do wonder how well they are doing financially. I noticed that the ads on their site is from Chikta and Yahoo ads rather than google adsense (at least those are the ads I see. I’m abroad so could be that others see different ads).


    I’ve written for Associated Content since August of 2006, so thank you for this article — it sent me into my Yahoo! Voices account to see if any of my pieces have been deleted.

    I don’t really know — and I’m trying to remember the previous guidelines.

    They’ve changed over the years, but of course there were word count minimums, and they always want us writers to strive for the best quality and accurate research.

    Okay, time to make the doughnuts…

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide