Yahoo To Offer Dayparting, Demographic Targeting & Display Ads Based On Searches
Feb 24, 2009 at 9:07am ET by Barry Schwartz
Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to show graphic ads to users based on their previous search history. Plus, Yahoo will allow those graphic ads to also be targeted based on what other web sites that user visited and their actions on those web sites.
In addition, Yahoo plans to launch day parting and demographic targeting for their search ads in the next month. Many search engines already offer dayparting and demographic targeting, but Yahoo said they have an advantage on the targeting front, being able to use data from their user base of hundreds of millions of monthly visitors.
This news comes amongst a lot of concern and instability at Yahoo. The new CEO, Bartz, is expected to announce a restructuring plan that may reduce a lot of the top level executives.
More coverage on the Yahoo ad news at Techmeme.
Postscript: Yahoo has posted a press release with further confirmed details:
The new products include:
- Search Retargeting, which gives advertisers the ability to target display advertising based on user search activities;
- Enhanced Retargeting, which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site; and
- Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Top News, Yahoo: Search Ads sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Stupidscript said " "..I can’t see anything that would explain the apparently large difference in CTR between these two "
- allenkristina said " We agree, you never know what in search is going to work until you test it!"
- webliquidgroup said " Very interesting use of Toyota's misfortunes, to illustrate best practices in PPC management! What's"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West – March 2-4, 2010
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Content Networks and Placement Campaigns – February 9, 2010
- Need to Know SEO – February 11, 2010
- PPC & the Long Tail – February 18, 2010
- Hey! That’s My Conversion – February 25, 2010
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- All Points Blog
- Daily SearchCast – Search Engine News Recap
- Search Insider (MediaPost)
- Ego Food
- Google LatLong
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
