Yahoo Updates Answers For Social And SEO Value

Yahoo AnswersIt’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization.

Even in its dilapidated state, Yahoo Answers is the most successful “help engine” or Q&A site on the web (don’t tell me it’s Quora). Answers was the site that long ago vanquished Google’s paid answers property.

But the years of product and management turmoil at Yahoo caused tremendous neglect of Answers and myriad other Yahoo properties. Now CEO Marissa Mayer is going through Yahoo’s various products and updating them, especially for mobile.

It’s not unlike renovating a house room by room. Now it’s Answers’ turn.

New Yahoo Answers

The new features make Answers more social, incorporate the ability to add images and video and make the site mobile friendly. As a practical matter Answers is the social network Yahoo never had — right under its nose.

With curation and some quality improvements — the quality of a large percentage of Answers’ content is really marginal — Answers could become something tremendously valuable for both users and Yahoo.

Answers could bring more user engagement, search volume, overall traffic and contextually relevant display inventory to Yahoo. Answers is and has been a great SEO property. But if Yahoo concentrates and devotes resources to really making Answers a valuable utility it will rank even more often and more highly.

Yahoo Answers and SEO

The new Answers isn’t live so it’s not possible yet to assess whether the changes truly represent a major product upgrade or simply a new coat of paint.

Related Topics: Channel: Social | Features: Analysis | Search Engines: Answer Search Engines | Top News | Yahoo | Yahoo: Answers


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Proathlete

    Becoming a knowledge partner has additional benefits – Here’s our profile page for example.

  • PetePrestipino

    I don’t know if it’s a “product upgrade or a new coat of paint”, but Yahoo Answers still somehow manages to send some site traffic our way at a noteworthy volume. ProAthlete – how did you get to be a knowledge partner?

  • Proathlete

    Asked our Yahoo PPC rep and he took care of it.

  • Frank Spohr

    It’ll be interesting to see how the new site comes along. To be honest, I had kind of forgotten about it and gave Quora more attention lately since I felt I could find better tech answers there.

  • Simon

    Greg any idea when the update is supposed to go live?

  • Daniel Benny Simanjuntak

    I think that even in its dilapidated condition, yahoo Answers is the most successful.

  • Dan Patrick

    Awesome. I will try this for my site too. Thanks man.

  • Kretek

    Plugging their brand into every post while answering questions is not the purpose of Yahoo! Answers. I especially love it when they never answer the question, but still plug their link. Then the user selects their answer as the best. If I didn’t know any better, I’d say they asked the question and then answered their own question.

  • JeremySeoChicago

    Interesting that Yahoo let their answers section grow stale for so long. I’ve long since thought that section of their site was very 2003-2004 in its feel and somewhat outlived its usefulness.

  • Jon Hogg

    You said they’re updating it for SEO value, what evidence is there for this? Can you elaborate?

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