• Andrew Perez

    Ok, simple.. All you have to do is run adwords and Facebook ads to drive traffic to your site. Make sure your site is user friendly and track user interaction. That’s it.. This will give you the traffic you need to start sending Yandex user interaction signals. I still think that ranking sites using links is much a better approach. Google is getting very good at assessing the quality of links and devaluing low quality or spammy links, and will only get better as time goes on. If Yandex has encountered problems because of spammy links (like every search engine), maybe they should get better at analyzing the links they crawl…

  • atentat

    How is Yandex planning on measuring traffic from links? Seems like bs to me!

  • Durant Imboden

    If “last year it became clear that links for commercial queries had dropped out of the top ten most important factors,” then wouldn’t it make sense to devalue links for commercial queries everywhere, not just in Moscow regional results? (Maybe this is just phase one of a larger plan?)

  • Yves Dropp

    I don’t think they’re going to at all, which is what appears to be the point of this article.

  • Yves Dropp

    I think that’s what it is. And I’m sure Google & Bing will be keeping a close eye on this.

  • nickdavison

    Seems to me they are just going to find that they have replaced link building with proxy and tracking manipulation. I doubt it will be long before auto browsing proxy powered Yandex SEO programs come out.

  • andyatkinskrueger

    What Yandex explained to me is that they will be testing this in Moscow – which the area most competitive and where most paid links exist. They will roll this out to other regions of Russia subject to testing and learning. They have no plans to roll it out beyond Russia. However, the bigger point is could this be a glimpse of a world without links – at least in the algorithm? It’s very common for search engines to adopt similar strategies over time.

  • andyatkinskrueger

    You have a point and these things are often cat and mouse – but each time the bar is lifted it gets more difficult. I suspect also that search engines can tell the difference between natural behavior on sites and faked behavior more easily than they can detect paid for or unnatural links.

  • hGn

    Seriously, we REALLY need to Alexander Sadovsky working at Google, it’s time to layoff Matt Cutts.

  • Yanus.Pro

    We’ve got first public auto-browsing system for work in Yandex since 2011

  • Сергей Нижегородцев

    Thanks for this great interview!

  • alex

    Why Yandex English doesn’t have a news section?

  • uptimizator

    Yandex has its own analytics system called Yandex.Metrika. Most of commercial websites are using it.

  • Дмитрий

    Alexander said, cpc traffic won`t change the organic user behaviour metric.

  • Дмитрий

    They might have plan, but quality of regional serps is low, without sites, promoted with links. Doorway and catalogues and federal sites will rule in regional serp this way.

  • Дмитрий

    Same time Alexander said they will penalies sites with user behaviour manipulation.
    Some years ago they penalized all the client`s sites of bdbd (that time a lider on seo market in russia), cause they used that kind of manipulation. I suppose – not a chance to play it again .

  • Дмитрий

    No office in america, no news in america))

  • http://articlevideogenius.com/ james

    So, the cat and mouse game continues between search engines and SEO folks. Since you can never stop people from trying to find loopholes and going after higher rankings, I think it would be much better for search engines to stop focusing so much on stopping SEO’s. Rather they should try to find ways to show the best websites on top.

    Sometimes, the best websites for a query may have done some SEO work and it shouldn’t be a reason to penalize that site if it is a good match for a particular user query. Hope I make sense.

  • Alex Polonsky

    So Yandex is scaring Russian SEO’s out of building links, similar to how Google has done it. Make them scared to build links, and they’ll slow it down… find out who slows down, and flag them as a spammer.