Your Guide To The Royal Wedding 2011, Social Media Style

The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t. These things didn’t exist. But the 21st century British Monarchy is hip to the social media channels of today. Here’s how to tune in to the Royal Wedding, via social media.

YouTube: Streaming The Royal Wedding Live

Want to watch the Royal Wedding when it starts tomorrow (Friday, April 29, 2011) at 11am British Time (3am Pacific; 6am Eastern). Fire up your web browser and tune to YouTube:

The Royal Channel is the official channel of the British Monarchy. It’ll be airing the nuptials live — and hopefully holding up under the pressure. There’s some speculation the livestream will break the internet.

Tweeting Down The Aisle

OK, no — neither William nor Kate will be tweeting while they’re getting married in Westminster Abbey. However, the pair do have an official Twitter account looking after them:

Clarence House on Twitter is the official account of Clarence House, the official residence of Prince Charles, his wife the Duchess of Cornwall and the two princes, William and Harry. It’s taken the lead on tweeting official Royal Wedding information.

It’s not clear how much tweeting will be happening when the wedding actually starts. But Clarence House feels a bit cheeky and chatty compared to the official British Monarchy account. I get the impression there will be updates throughout the event.

The Royal Hashtag, by the way, seems to be #royalwedding — that’s what Clarence House has been using the most, recently. It was also using #rw2011 and occasionally still does (and that’s better, being shorter), but it seems to be adopting the longer one — the People’s Hashtag, I suppose.

Oh, rumors that there’s a ban on tweeting and attempts to block phones near the wedding location are being denied.

Flickring Through The Wedding Photos

After the wedding, want to sit down with some pictures to relive the event? Social media’s got you covered there, too, over on Flickr:

Yes, the British Monarchy has an official Flickr account. It’s already been busy posting pictures from around London. Expect more to come.

Sign The Guest, Er, Facebook, If You Like

Didn’t get invited to the wedding? Don’t be sad. You can still sign the virtual guestbook. Leave a comment over on Facebook:

That’s the British Monarchy’s official Facebook account, where wedding news and updates are being posted.

In fact, there’s even an official virtual Royal Wedding event that Facebookers have been invited to:

Foursquare: Bonus Points For UK Checkins

Sorry, there are no special badges going out for the Royal Wedding. But Foursquare tells me that anyone checking in from the UK tomorrow will get special points.

More Information

Here’s the recap, for those who want a handy list of the official social media outlets for the Royal Wedding.

Also be sure to see the official Royal Wedding web site, which has information about the service, the procession route and more. You’ll find the official program / invitation here (PDF). Need a minute-by-minute schedule? Time Magazine has a timetable here.

Below, some of our related Royal Wedding coverage:

Related Topics: Channel: Consumer | Features: General | Search & Society: General


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • SpencyCWS

    I think it just shows how social media has taken over our lives.

    The first time I saw on BBC News that you could follow them on Twitter and then other programs that were traditionally main stream, I realised that this was going to be the future.

    I am pretty sure if you asked people ten years ago, could you watch the royal wedding online, the answer would of been no.

  • Anirban_Das

    Great way to forecast the ceremony….love to more popular events on Social…and waiting for how 2012 presidential election campaign boom on social media!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide