• Durant Imboden

    It will be interesting to see how much of this is about acquiring content and how much is about acquiring the brand. 

    Keeping 300 guidebooks’ worth of professionally-written editorial content up to date isn’t easy or cheap (which may be why Frommers have been letting things slide). It certainly isn’t “scalable,” so I can’t imagine Google deciding to get into the travel-content business without having a plan that goes beyond Frommers’ 20th Century editorial model.

  • http://www.authoritybuzz.com/ Authority Buzz

    Smart move on Google’s part. First Zagat for their restaurant data. And now Frommer’s for their travel data.