10 minute TikTok videos are gone

By Nicole Farley

Published: April 11, 2023 at 11:23 am

A little over a year ago, TikTok allowed users to record/capture videos up to 10 minutes long. Now, users have noticed that option is gone.

Interesting… TikTok has removed the 10 minute video duration option ⏱️ pic.twitter.com/lHerFEvdeY
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) April 11, 2023

To be clear, users can still upload videos of up to 10 minutes in length. But the ability to record & capture 10-minute long videos within the app has been discontinued.

User reactions. Several TikTok users have posted videos speculating on why the change happened, asking TikTok to bring back the longer format, and venting about TikTok releasing the update seemingly out of nowhere without warning.

Why we care. If TikTok frequently makes unannounced changes to its platform, it could potentially create an impression of inconsistency. Users and advertisers might perceive the platform as less stable or reliable, which could impact their long-term trust and engagement with TikTok.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.