Back to top

    10 minute TikTok videos are gone

    TikTok has not made any official announcements regarding the change, and it's unclear whether the modification is permanent.

    A little over a year ago, TikTok allowed users to record/capture videos up to 10 minutes long. Now, users have noticed that option is gone.

    To be clear, users can still upload videos of up to 10 minutes in length. But the ability to record & capture 10-minute long videos within the app has been discontinued.

    User reactions. Several TikTok users have posted videos speculating on why the change happened, asking TikTok to bring back the longer format, and venting about TikTok releasing the update seemingly out of nowhere without warning.

    Why we care. If TikTok frequently makes unannounced changes to its platform, it could potentially create an impression of inconsistency. Users and advertisers might perceive the platform as less stable or reliable, which could impact their long-term trust and engagement with TikTok.


    Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.


    About the Author

    Nicole Farley

    Nicole Farley

    Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.