Google no longer shows breadcrumbs in mobile search results snippets

Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.

Chat with SearchBot

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the breadcrumbs showing on the desktop search results.

This is rolling out today in all languages and regions where Google Search is available, the company wrote.

What it looks like. Here is the new mobile layout, see it is missing the breadcrumb – it only contains the the domain:

Breadcrumb On Mobile

This is the desktop version with the breadcrumb, it includes both the the domain and breadcrumb:

Breadcrumb On Desktop

Why we care. With any user interface change in Google Search, there can be changes to click through rates and traffic to your site. I do suspect this will have a minimal impact but it is worth keeping track of.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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