AdCenter API Daily Budget Changes To Roll Out To All Campaigns

By Pamela Parker

Published: May 30, 2011 at 11:12 am

Over the last few months, Microsoft has been tweaking the daily budget capabilities in its API in an effort to make its system simpler and easier to use. As of earlier this month, any new or edited campaigns included the Daily Budget with Monthly Maximum option, which calculates a monthly maximum based on advertisers’ daily budget. Now, AdCenter will begin calculating the monthly maximum for all campaigns, as of June 1.

The calculated monthly maximum equals the daily budget value multiplied by the average number of days in a month. If advertisers prefer to manage their budgets on a monthly basis, they may still do so.

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About the author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.