AdWords managed accounts get a roll-up of individual account notifications

Google has made a couple of updates to manager accounts, which used to be called MCC. Many notifications are now rolled up for managed accounts, and managed accounts can give access to manager accounts.

• Manager account notifications let you see opportunities and issues affecting individual accounts — credit card expiration warnings, keyword conflicts, disapproved ads and so on — from the notification window, without having to navigate to individual accounts.
• Managed accounts can give “Administrative Owner” access to a manager account, giving that user the ability to edit access levels for other users in the managed account, including adding and deleting accounts from the umbrella account.

These changes are now live.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.