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AdWordsTargeting Getting More Geographically Granular in 17 Countries

AdWords advertisers seeking to target ad to cities in China, Brazil, Mexico and 14 other countries will soon get their wish. Google today will begin rolling out new city and regional targeting capabilities. The changes will allow advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data. Retailers could, for example, […]

Pamela Parker on February 2, 2011 at 6:23 pm | Reading time: 1 minute

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AdWords advertisers seeking to target ad to cities in China, Brazil, Mexico and 14 other countries will soon get their wish. Google today will begin rolling out new city and regional targeting capabilities.

The changes will allow advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data. Retailers could, for example, target ads to appear only in cities where they have outlets and bid higher for targeting that performs more effectively.

In Argentina, targeting will only be available on a regional basis only. China, Finland and Hungary city coverage is coming soon, according to Google. The countries whose cities will be immediately available include Austria, Brazil, Colombia, the Czech Republic, Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Poland, South Korea, Switzerland and the Ukraine.

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Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.