After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work.

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After thirteen years at Microsoft, Frédéric Dubut, principal PM manager, core search & AI at Microsoft, announced his departure on Monday. Dubut has been an avid contributor to the search community, lending his insights into the inner workings of Bing for our Bing SEO guide as well as speaking at SMX on webspam and penalties, Bing’s “quest for intelligent search” and more. 

Dubut explains how search engines are shifting their focus to understanding intent as opposed to just keywords.

Why we care. In addition to being an industry, search marketing is also a community of professionals that do our best to share what we know so that our colleagues and the brands they work for can succeed. In his role at Microsoft, Frédéric Dubut exemplified these qualities and greatly contributed to the industry’s understanding of how Bing crawls, indexes, renders and ranks. Dubut has not disclosed where he’s headed next, nevertheless, we hope the best for him and are optimistic that whoever steps into his now-former role will also be a steward and advocate for SEOs.

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About the author

George Nguyen
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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