AOL Buys Third Screen Media Ad Network
Seemingly in parallel with the land grab going on online, mobile M&A is heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and prior to that voice services and directory provider Tellme. Today, mobile ad network Third Screen Media went to AOL and will become a subsidiary of Advertising.com. Microsoft had been seen […]
Greg Sterling on May 15, 2007 at 3:03 pm | Reading time: 1 minute
Seemingly in parallel with the land grab going on online, mobile M&A is heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and prior to that voice services and directory provider Tellme. Today, mobile ad network Third Screen Media went to AOL and will become a subsidiary of Advertising.com. Microsoft had been seen as a Third Screen suitor earlier in the year.
Third Screen is a strategic acquisition for AOL, as mobile becomes a more important category and advertising becomes the source of more and more revenue for AOL.
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Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.