Ask.com Teams With Dell To Create Custom Servers That Save Energy

By Barry Schwartz

Published: November 1, 2007 at 8:30 am

Ask.com has bespoke answer for cutting server power usage from ComputerWorld reports Ask.com has contracted Dell four months ago to build out customized servers around the software applications they have built. This helps Ask.com “cut server power usage by 30%” of a typical server, said Mark Stockford, the senior vice president of operations at the Ask.com.

Not only does it save power consumption, the customized servers also perform better and cost less than typical servers.

Dell launched this special program for customers who purchase 1,000 servers each quarter. Ask.com has not specified how exactly they have customized these servers, but their purpose is obviously power consumption, costs, performance, and redundancy.

Google is well-known for building their servers around their software and applications.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.