Ask.com: The $100 Million Brand
IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com this year.
IAC chairman Barry Diller, whose company owns Ask.com, said
We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google.
The branding material includes TV spots and billboards featuring The Algorithm campaign which has been receiving some nice buzz already.
Ask CEO Jim Lanzone told the Washington Post that the marketing budget would also go towards development and not just TV spots.