Australian Watchdog Loses Case Against Google Over Deceptive Ads

ACCC loses misleading ads case against Google via the Sydney Morning Herald reports the ACCC, Australian Competition and Consumers Commission, has lost their has in an Australian Federal court against Google. The watchdog group sued Google over deceptive ads back in 2007. The federal judge, Justice John Nicholas dismissed the case saying the Google was […]

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AustLIIACCC loses misleading ads case against Google via the Sydney Morning Herald reports the ACCC, Australian Competition and Consumers Commission, has lost their has in an Australian Federal court against Google.

The watchdog group sued Google over deceptive ads back in 2007. The federal judge, Justice John Nicholas dismissed the case saying the Google was not liable for advertisers using competitors’ names and trademarks in their ads.

You can read the full court document over here.

A Google spokeswoman said, “Our guiding principle has always been that advertising should benefit both advertisers and users, and our aim is to ensure that ads are relevant and useful.” You can read the ACCC’s response to the ruling over here.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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