TikTok Search Ads Campaign launch in U.S.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
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Anu Adegbola's latest articles
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
Google Ads adds Video Enhancement for Performance Max
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
Google wins $1.7B EU antitrust fine appeal
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
4 Google Performance Max updates: New insights and reporting
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
Google Ads ad copy: what works and what doesn’t in 2024
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
Google Ads bug hits GCLID conversion tracking
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
Google launches confidential matching for data privacy
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Google tests more noticeable ad labels in search results
Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
Meta to restrict data in Business Tools, impacting ad targeting
Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
EU’s top court upholds $2.7 billion fine against Google
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
Google tightens verification for lawyers in Local Services Ads
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Google Ads Introduces New Masthead Format Requirements Page
Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Google removes Auction Insights from Looker Studio
This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Google SA360 now supports Microsoft automated bidding
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Google tightens rules on Crypto Ads in Switzerland
Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
Google Ads updates PMax modification campaign request form
The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.