Google Ads removes Audience Recommendations?
Not seeing Audience Recommendations in your Insights tab? Google didn't remove it. It's a glitch. Google is working on the issue.
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Speaking Experience
Anu Adegbola's latest articles
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Interactive CTV ads boost engagement, fall short on purchases
Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
FTC finalizes rule to combat fake reviews, testimonials
FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
TikTok partners with Amazon for in-app shopping
TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
Google enhances Local Services Ads with auto-selected photos
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.
Google enhances budget control for Local Service Ads
Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.
Maximizing Performance Max: Strategies for ecommerce success
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.
Google phases out Smart Campaigns in favor of Performance Max
Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Google Ads bug mislabels Demand Gen campaigns as Display Network
A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers.
Google to sunset Structured Data Files v6 in Display & Video 360
Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
Google Ads introduces new consent settings tab in Data Manager
Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.
Google Ads introduces new surcharges for specific jurisdictions
Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.
Google Ads hit by major reporting glitch, exposing competitor data
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
Digital ad prices rise across channels as performance holds steady
Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Perplexity launches ad revenue sharing program for publishers
Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
Google adds new PMax reporting, generative AI tools
The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Yelp expands ad offerings for national brands and advertisers
Yelp's new features include expanded lead generation tools, enhanced ad formats and more.
Google scraps plans to kill third-party cookies in Chrome
Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.