Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Anu Adegbola | Dec 4, 2024 at 12:15 pm ETThe DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Anu Adegbola | Nov 26, 2024 at 3:27 pm ETGoogle urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
Anu Adegbola | Nov 26, 2024 at 12:28 pm ETThe class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
Anu Adegbola | Nov 26, 2024 at 5:00 am ETGoogle Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.
Anu Adegbola | Nov 25, 2024 at 5:02 pm ETGoogle Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
Anu Adegbola | Nov 25, 2024 at 1:42 pm ETMarketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Anu Adegbola | Nov 21, 2024 at 3:13 pm ETGoogle's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
Anu Adegbola | Nov 20, 2024 at 6:07 pm ETGoogle’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Anu Adegbola | Nov 20, 2024 at 12:59 pm ETThe DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.
Anu Adegbola | Nov 19, 2024 at 12:35 pm ETPerplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.
Anu Adegbola | Nov 18, 2024 at 2:01 pm ETGoogle AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
Anu Adegbola | Nov 18, 2024 at 11:08 am ETSymphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.
Anu Adegbola | Nov 18, 2024 at 9:21 am ETMeta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.
Anu Adegbola | Nov 15, 2024 at 2:15 pm ETGoogle’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.
Anu Adegbola | Nov 15, 2024 at 10:54 am ETYouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.
Anu Adegbola | Nov 13, 2024 at 2:17 pm ETBrands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.
Anu Adegbola | Nov 13, 2024 at 12:22 pm ETGoogle's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.
Anu Adegbola | Nov 12, 2024 at 2:44 pm ETGoogle's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
Anu Adegbola | Nov 12, 2024 at 12:46 pm ETThe ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Anu Adegbola | Nov 12, 2024 at 12:06 pm ETGoogle is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.
Anu Adegbola | Nov 12, 2024 at 10:40 am ETGoogle Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.
Anu Adegbola | Nov 11, 2024 at 2:44 pm ETGoogle’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Anu Adegbola | Nov 11, 2024 at 2:00 pm ETGoogle is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.
Anu Adegbola | Nov 11, 2024 at 11:15 am ETGoogle Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.
Anu Adegbola | Nov 11, 2024 at 10:40 am ETGoogle redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.
Anu Adegbola | Nov 8, 2024 at 2:09 pm ETGoogle will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.
Anu Adegbola | Nov 8, 2024 at 9:15 am ETYouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.
Anu Adegbola | Nov 8, 2024 at 8:59 am ETTrump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
Anu Adegbola | Nov 7, 2024 at 1:12 pm ETGoogle’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.
Anu Adegbola | Nov 6, 2024 at 12:09 pm ETGoogle will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.
Anu Adegbola | Nov 5, 2024 at 12:07 pm ETGoogle's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
Anu Adegbola | Nov 5, 2024 at 10:55 am ETMicrosoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.
Anu Adegbola | Nov 5, 2024 at 10:30 am ETAdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.
Anu Adegbola | Nov 4, 2024 at 2:32 pm ETOpti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.
Anu Adegbola | Nov 4, 2024 at 12:34 pm ETGoogle Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
Anu Adegbola | Nov 1, 2024 at 9:46 am ETGoogle Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
Anu Adegbola | Oct 31, 2024 at 2:48 pm ETLinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.
Anu Adegbola | Oct 30, 2024 at 3:56 pm ETBusiness Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
Anu Adegbola | Oct 30, 2024 at 2:50 pm ETGoogle's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.
Anu Adegbola | Oct 30, 2024 at 12:30 pm ET