Columnist Ben Goodsell explains what Google's featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.Ben Goodsell | Jul 31, 2015 at 9:09 am ET
Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions.Ben Goodsell | Jul 3, 2015 at 11:28 am ET
Have you seen a drop in mobile rankings since the search giant rolled out its mobile-friendly algorithm? Columnist Ben Goodsell explains the steps to determine if Mobilegeddon, or another factor, is the cause.Ben Goodsell | Jun 5, 2015 at 11:47 am ET