SEO For Featured Snippets Leads To Big Gains
Columnist Ben Goodsell explains what Google's featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
Ben Goodsell is a lead SEO for RKG Merkle, a results-oriented digital marketing company. With deep experience in technical SEO, social media, link building, and content strategy. Ben has worked with some of the largest sites and brands on the web. Prior to RKG, Ben was the senior SEO technician for AudetteMedia, a leading boutique SEO agency.
Analytics & Conversion
3 Steps To Find And Block Bad Bots
Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution.
Amazon Advertising
Proactive Alerts For SEO Reporting Using Google Analytics
Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.
Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It
Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions.
How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates
Have you seen a drop in mobile rankings since the search giant rolled out its mobile-friendly algorithm? Columnist Ben Goodsell explains the steps to determine if Mobilegeddon, or another factor, is the cause.