Analytics & Conversion

Conversion Optimization: Do This First, Part 2

In my last post, Conversion Optimization: Do This First we used our analytics package to identify the pages that were important in the conversion...

Analytics & Conversion

Conversion Optimization: Do This First

Have you made the move beyond SEO to conversion optimization? Haven’t heard of it? According to Wikipedia, “Conversion optimization is...

Analytics & Conversion

5 Web Analytics New Year Resolutions

It’s that time of year again. Well-meaning people all over the world are proclaiming that they will quit smoking, drink less, eat fewer bacon...

Analytics & Conversion

Analyzing AdWords Positions In Google Analytics

The Holy Grail for any self-respecting AdWords campaign manager must be confirmation that the ad positions they are targeting with their AdWords...

Analytics & Conversion

Convert More New Users Using Advanced Segments

Whether your site’s purpose is ecommerce, data capture, whitepaper download or something altogether different, it’s almost certain that there is...