Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Chelsea So is the Founder of Leadocity, a Google Ads consulting firm that supports agencies and clients with high-growth performance strategies and services. Chelsea started running PPC for her own e-commerce store back in 2004 and has been addicted ever since.
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Chelsea So | Feb 29, 2024 at 9:00 am ETWhen quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Chelsea So | Aug 22, 2023 at 10:00 am ETImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
Chelsea So | May 8, 2023 at 8:00 am ETAchieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
Chelsea So | Apr 10, 2023 at 9:00 am ETLearn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Chelsea So | Mar 1, 2023 at 8:00 am ET