How to improve efficiency between SEO and IT teams
Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how an IT team’s assistance can generate revenue.
Chris Gregory is the founder and a managing partner of DAGMAR Marketing, a local SEO company based in Jacksonville, Florida. The agency’s work in both local SEO and SEM was recently recognized with awards in Search Engine Land’s international search marketing competition.
For better SEO, don’t put all your eggs in the SEO basket
Your target audiences don’t limit themselves to one channel, so neither should your business.
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks.
Don’t overlook these 5 quick updates to boost your search ranking
Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations.
Low mobile page speed scores may be killing your traffic
If your score is low, there are a few things you can do without having to redesign your website.