Danny Sullivan
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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Danny Sullivan's latest articles

Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong

Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert Demands Google Apology For Getting His Height Wrong on our Marketing Land […]

Panda 4.1 — Google’s 28th Panda Update — Is Rolling Out

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that […]

Want Scotland Election Results? Don’t Bother Asking Google Or Bing

It’s not often you have a vote that might create a new, independent nation. But that’s what’s happening today with Scotland. It’s such a big event that you’d think Google and Bing would be doing something special to provide election results. That’s not the case. Both search engines have long done special presentations for U.S. elections or […]

Google Authorship May Be Dead, But Author Rank Is Not

Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship […]

Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal […]

Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave

Google’s Matt Cutts — who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company […]

Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Google’s new blanket notice that all name-based […]

Bing Says “Right To Be Forgotten” Request Info Coming Soon

The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well — and Microsoft says today that it expects to provide information on how to request removals “soon.” In a short help file page that went up today, Bing said that it is working […]

At Five Years Old, Bing Has Come Far Yet Has More To Grow

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as […]

On MetaFilter Being Penalized By Google: An Explainer

MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of problems with […]

Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

One of the most interesting things about Microsoft’s new Cortana search assistant has just gone live for those early adopters of it: integration with Bing’s search results. Cortana Personalization Comes To Bing Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing home page: Personalized information cards will […]

Google Now Comes To Chrome For Desktops & Laptops

Google’s amazing predictive search tool, Google Now, is finally being made available to people on desktop and laptop computers using the regular release of its Chrome browser. Until now, it had only been available through mobile devices or to those using beta versions of Chrome. Google shared the news via its Google Chrome account on […]

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