Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
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Danny Sullivan | May 24, 2016 at 12:00 pm ETAt Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
Danny Sullivan | May 24, 2016 at 11:45 am ETThink of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Danny Sullivan | May 18, 2016 at 2:49 pm ETThere's a new SERP in town, the search engine results page generated by Gboard. And it's not just mobile search results reformatted in a horizontal layout.
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Danny Sullivan | Apr 17, 2016 at 9:00 am ETWhile Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
Danny Sullivan | Mar 9, 2016 at 9:00 am ETOver 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge.
Danny Sullivan | Mar 7, 2016 at 12:03 pm ETGoogle will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.
Danny Sullivan | Mar 4, 2016 at 2:35 pm ETLinks will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.
Danny Sullivan | Feb 10, 2016 at 4:46 pm ETAn experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google's search results turned into a megaphone for one.
Danny Sullivan | Jan 28, 2016 at 8:20 pm ETAmit Singhal has been living his digital life mostly off his two smartphones for more than a year.
Danny Sullivan | Jan 14, 2016 at 2:15 pm ETAfter a hiatus since 2008, the "Google Dance" returns to the Googleplex, where Google will host a special event on March 2, 2016 for marketers attending Search Engine Land's Search Marketing Expo & Conference in Silicon Valley.
Danny Sullivan | Jan 14, 2016 at 9:00 am ETYou might get information for 2015, depending on how you ask.
Danny Sullivan | Jan 11, 2016 at 2:29 pm ETSearch Marketing Expo gets a new logo, site makeover and a new tagline: "Obsessed With SEO & SEM"
Danny Sullivan | Jan 5, 2016 at 9:00 am ET