Search engines still dominate over social media, even for millennials
New research suggests when information gathering really matters, users turn to search engines.
Eli Schwartz is the Director of Organic Product for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO, ASO and viral product strategies for the entire product portfolio of SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications.
New research suggests when information gathering really matters, users turn to search engines.
Eli Schwartz | Nov 15, 2018 at 7:30 am ETLooking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
Eli Schwartz | Jul 11, 2016 at 9:44 am ETIn a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over time.
Eli Schwartz | Dec 10, 2015 at 9:40 am ETContributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data.
Eli Schwartz | Jan 30, 2015 at 9:10 am ETAsk any search marketer what Google's market share is, and they'll likely say around 66%. That's the stat comScore has long supplied. Contributor Eli Schwartz asks whether it's really accurate, and conducts research to prove it.
Eli Schwartz | Oct 24, 2014 at 9:45 am ETAmid growing privacy concerns and a deal with Apple, DuckDuckGo has the potential to become a major player in search.
Eli Schwartz | Sep 4, 2014 at 1:30 pm ETIn the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be forgotten” and at the request of private individuals remove “irrelevant” and […]
Eli Schwartz | Jul 16, 2014 at 9:00 am ET